Unpopular opinion but the lighting matters more than the camera and here’s why. Lets say your end goal is to have a nice well lit editorial image. You could have a $400 camera setup but have proper daylight or good strobe and achieve the desired outcome. BUT if you have a $8,000 camera setup, poor lighting or low power strobe you can’t achieve the desired outcome.

But don't worry, I'm not going to bore you with technical jargon or complicated formulas. Instead, I'm going to break down the four essential areas you need to focus on to master light in portrait photography.

Natural light - Let's start with the light that's all around us. Natural light can be your best friend or your worst enemy, depending on how you use it. The key is to pay attention to the direction and quality of the light. If you're shooting during midday, try to find some shade to avoid harsh shadows. If you're shooting in the morning or evening, take advantage of the beautiful golden light. Don't be afraid to move your subject around to find the perfect spot with the best light.
Artificial light - Now let's talk about using artificial light sources. This can be anything from a studio strobe to a simple speedlight. Whatever your source, it's important to understand how to control and manipulate the light. Experiment with different modifiers like softboxes or umbrellas to achieve the look you want. And don't be afraid to get creative. You can use colored gels or even multiple light sources to add depth and interest to your portraits.
Light positioning - The position of the light source in relation to your subject can have a huge impact on the final image. For example, a light source placed directly in front of your subject will create a flat, uninteresting image. On the other hand, a light source placed to the side or behind your subject can create dramatic shadows and add depth to the photo. Play around with different positions and see what works best for your particular subject and style.
Light intensity - Finally, you need to be aware of the intensity of the light you're using. Too much light can overexpose your subject and wash out the photo, while too little light can create an underexposed, muddy image. Experiment with different settings and take test shots to get the perfect exposure. And don't forget that you can also adjust the intensity in post-processing if needed.

So there you have it, my fellow photographers. By mastering these four essential areas of light, you'll be well on your way to capturing stunning portraits that are sure to wow your clients and your followers. Remember, photography is all about having fun and getting creative, so don't be afraid to experiment and try new things. Happy shooting!

Light Matters More Than ANYTHING